![]() ![]() use what the company dubs Just Walk Out technology. More than half of Amazon Fresh stores in the U.S. Regarding the recent layoffs, Amazon spokesperson Jessica Martin said Amazon is assessing the Fresh stores' "organizational needs." Martin declined to share how many employees were affected, though The Washington Post reported that hundreds of workers lost their jobs. Karan Girotra, a professor at Cornell Tech, said the Amazon Fresh job cuts underscore Amazon's failure to lure in shoppers and secure a competitive edge through its automated shopping experience.Īrun Sundaram, a research analyst at CFRA Research, said Amazon is currently "another regular grocery retailer amid all the other grocery retailers out there." ![]() Technology is a key component of Amazon's grocery challenges. "This is the largest retail category that Amazon has struggled to compete in." "Grocery is truly the final frontier for Amazon in terms of untapped growth," said Jordan Berke, CEO of Tomorrow Retail Consulting. ![]() It's a lot of oversight."Īmazon laid off workers at its brick-and-mortar grocery stores last week - the latest sign of the e-commerce giant's struggles to stand out in the competitive grocery landscape. "I came in because I was lazy, but typically I don't come into Amazon," Luu said. She said she prefers to get her groceries at the nearby farmers market and Safeway. ![]() It was convenient, but Luu rarely shops at Amazon Fresh even though she lives only two blocks away. Cameras in the store monitored what she took Amazon sent her a receipt shortly afterward. She walked through an automated gate, grabbed one avocado and left - without checking out at a register. On a recent Friday afternoon, Amy Luu used her Prime account to scan into an Amazon Fresh grocery store in Washington, D.C. ![]()
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